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A common theme across TCP's projects is its ABILITY TO INNOVATE...

 

  • Provide a Fresh Perspective to Complex Problems

  • Customize Methods and Measures in New Ways

  • Help Clients Adapt to New Challenges and Issues

Innovating to Achieve Business Objectives

Case #1                                                Approach                                     Outcome

Given a small sample of rare disorder patients, identify segments based on compliance attitudes and develop messages to increase compliance behavior for each segment

  • Conduct patient/caregiver interviews to identify attitude segments

 

  • Use an HCP web survey to estimate size of segment and confirm level of compliance behavior

 

  • Link the two studies to create a cost-effective segmentation of the total market

  • Set strategic priorities by segment

 

  • Improve patient and caregiver understanding for message development

 

  • Direct right message to right segment

Case #2                                               Approach                                     Outcome

Develop a new corporate identity by combining client ideation sessions with iterative HCP interviews and focus groups

  • Key stakeholders involved in ideation sessions to create concepts, visuals, and verbal materials

 

  • Iterative HCP qualitative provided reaction and refined materials with stakeholders as observers

 

  • Focus groups/TDIs used to evaluate final communications

  • Key stakeholder "buy-in" developed

 

  • HCP reaction obtained early in process and used as needed

 

  • Selection of 3 final winners for web survey evalutation 

Case #3                                               Approach                                     Outcome

Revise the launch forecast for a new biologic treatment of cancer on the basis of changing guidelines and diagnostic test environments

  • Conduct a web survey to assess forecast parameters (adoption, usage, line of therapy)

 

  • Incorporate a conjoint task with 30+ configurations of diagnostic test environments

 

  • Develop a "what-if" simulator allowing client to input different environments and to observe adjustments in forecast

  • Accurate forecast of launch

 

  • Planning capabilities to anticipate the impact of different changes in launch situation

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